Scaling Organic Visibility & AI-Driven Discoverability for Muslin Comfort
As Muslin Comfort entered its next stage of growth, three key obstacles limited their ability to scale:
- Organic visibility was moderate, but not fully aligned with the shift toward AI-driven search.
- Search performance varied significantly across key categories
- Technical and content foundations needed strengthening to support long-term growth at scale.
The brand needed a modern, future-ready approach to search, one that extended beyond traditional SEO and positioned Muslin Comfort strongly within both human search engines and AI-driven discovery systems.
Our Approach
Beyond Tech Media delivered an integrated SEO, AEO, and GEO strategy designed for sustainable, global-scale growth, without overexposing proprietary tactics or frameworks.
Our work focused on three core pillars:
1. Strengthening the Organic Search Foundation
We enhanced the underlying structures that improve how search engines understand, crawl, and reward a website.
This included improving clarity, consistency, and discoverability across the entire site.
2. Positioning the Brand for AI-Driven Search Ecosystems
We ensured Muslin Comfort’s products, brand story, and expertise were accurately interpreted and surfaced by emerging AI-driven search engines.
This supported visibility in:
- Google AI Overviews
- ChatGPT search experiences
- Perplexity citations
- Claude AI driven searches
- Gemini/LLM-based answer engines
3. Establishing a Scalable Global Search Framework
We created a high-level GEO structure to guide product category expansion.
This work improved discoverability across seven priority categories, reducing friction for future expansion initiatives in adjacent categories.
Impact
For the Muslin Comfort leadership team, this work provided:
- A future-proof organic and AI search strategy
- Greater control over discoverability across multiple platforms
- A more profitable, stable, and scalable revenue engine
- Improved readiness for global expansion
- Stronger competitive positioning in a rapidly evolving category
Muslin Comfort is now equipped with a defensible, long-term search framework that positions the brand for continued, accelerated growth.
What our clients say section:
Working with Anisha and the Beyond Tech Media team is genuinely transformative for us. Stepping into the world of SEO and AI Engine Optimisation feels overwhelming at first, but the Beyond team makes the entire process clear, structured, and incredibly supportive from day one.
They don’t just deliver on the scope, they consistently go above and beyond it. Complex concepts are explained in simple, practical terms, and they invest real time in training our internal teams so we can build the capability needed to complement their work. That alone creates long-term value for us.
Anisha’s involvement makes a huge difference. Her patience, deep expertise, and ability to guide us through unfamiliar territory turn what could be a stressful initiative into something manageable and even exciting. She brings a level of kindness, professionalism, and commitment that is truly rare in the industry.
We simply couldn’t achieve these results without Beyond Tech Media. Their generosity, structure, and skill set are unmatched, and we’re incredibly grateful for the partnership. For any organisation looking for a team that delivers exceptional outcomes while empowering your people along the way, we can’t recommend them highly enough.
Brittany Aved
Chief Operating Officer (COO), Muslin Comfort
Visalia, California, US
