Funtopia Australia: Driving Off-Season Revenue Through High-AOV Birthday Packages
The Challenge
Funtopia Melbourne, an indoor adventure playground, experiences a predictable decline in bookings during the summer low season, when families spend more time outdoors and in public parks.
With excess unused capacity, inconsistent inquiry volume, and minimal conversion-ready traffic, the business reached its lowest revenue point just before partnering with Beyond Tech Media.
They needed a strategy that would produce immediate revenue uplift in one of the toughest periods of the year.
Our Approach
Following a detailed discovery session and a full performance audit, Beyond Tech Media identified birthday parties as the single strongest lever for countering the seasonal downturn. Birthday packages delivered:
- higher average order value
- stronger purchase intent
- greater upsell potential
- lower price sensitivity
This insight reshaped the strategy from broad-based marketing to high-intent, high-value demand capture.
We delivered a comprehensive growth program that included:
- Rapid performance diagnosis to isolate leakage points across ads, messaging, and funnel
- Repositioning birthday parties as Funtopia’s hero value driver for off-season profitability
- Developing a premium, celebration-focused messaging framework
- Building new creative concepts tailored around convenience, experience, and value
- Optimising the customer journey to lift inquiry volume and streamline conversions
- Running A/B tests across creatives, messaging, and call-to-action pathways to identify the strongest drivers
- Refining the funnel to accelerate high-intent users to booking pages and enquiry forms
Outcome
This full-funnel optimisation unlocked new revenue potential in a period traditionally considered “unfixable.”
What our clients say section:
Partnering with the Beyond Tech Media team has had a significant impact on our marketing performance. We achieved over a 4X return on spend and generated more than 500 high-quality leads within the first three weeks, results that exceeded even our most optimistic expectations.
Anisha and her team bring exceptional efficiency, rigour, and professionalism. They operate far beyond traditional campaign management, focus on bottom-line metrics, and actively shaping our overall marketing strategy and drive alignment across multiple workstreams. Their willingness to go beyond scope and their strategic contribution have strengthened our entire marketing function.
Our brand is now far better positioned for sustainable growth, and the improvements we’ve seen are a direct result of Beyond Tech Media’s expertise and guidance. We are deeply grateful, these results simply wouldn’t have been possible without their partnership.
Hemal Patel
Director, Funtopia
Melbourne, Australia
