Expanding Global Visibility for a Medical Skincare Brand Through SEO, AEO & AI Search

The Challenge

The medical skincare brand was transitioning from regional recognition to international expansion but faced several obstacles:

• Low visibility in competitive English-speaking markets dominated by large skincare and medical aesthetics brands
• Underdeveloped presence in AI-driven search, resulting in inaccurate or incomplete brand mentions
• Technical inconsistencies that affected how effectively search engines and AI models interpreted the brand
• A need to present a strong, medically credible narrative capable of competing on a global stage
• Heavy competition in medical-grade skincare categories with high barriers to ranking
• YMYL (Your Money Your Life) is the category where products or services that are pharmaceutical or medicinal in nature fall under. They require the highest levels of credibility and are the hardest to rank and build visibility for.
  

To succeed globally, the brand needed strong, defensible SEO foundations, AI visibility, and a localisation strategy suited to each unique target market’s search behaviour.

Our Approach

We delivered a multi-layered search transformation optimised for medical skincare, global markets, and AI-driven discovery.

The work centred around three high-level pillars:

1. Strengthened Search Foundations for Medical Authority

We ensured search engines and AI systems could more clearly interpret:

• The brand’s clinical positioning
• Its expertise in specific skin concerns and treatment modalities
• The connection between its technology, ingredients, and outcomes
  

This improved relevance and credibility across competitive medical skincare categories.

2. Enhanced AI Engine Visibility (AEO)

To prepare for an AI-led search future, we:

• Improved the accuracy and consistency of the brand’s representation across multiple AI platforms
• Strengthened signals that influence how AI systems surface and recommend brands
• Ensured clinical themes, ingredients, and product narratives were correctly contextualised
  

This led to a 3.6X increase in AI-driven mentions and recommendations.

3. Designed for Global Market Expansion

We developed a search framework aligned with market-specific expectations:

• US: High competition in medical-grade skincare, stronger emphasis on efficacy and clinical science
• UK: Demand for educational clarity and dermatologist-aligned communication
• Australia: High search volume for sun damage, pigmentation and sensitivity concerns
  

This allowed the brand to build momentum in markets with distinct dermatological needs and search behaviours. 

Finally, this resulted in an 8X organic revenue uplift. 

Outcome

The brand now benefits from:

• A scalable international search presence
• Clearer clinical positioning across global markets
• Stronger visibility in both traditional and AI search ecosystems
• A durable organic revenue engine with sustained growth potential
• A search strategy aligned with long-term expansion into English-speaking markets
  

The company is positioned as a credible global player in medical skincare, with a search footprint built for lasting competitive advantage.