Driving Scalable and Profitable Growth with Meta Ads for LoanSmart: A Leading Finance Provider in New Zealand
The Challenge
Despite operating in a high-demand segment, the client faced structural barriers to scaling profitably:
- No tracking infrastructure to reliably attribute spend to funded customers
- Inconsistent reporting and conflicting attribution signals across platforms
- Limited Meta (Facebook) creative diversity, resulting in fatigue, low CTRs, and an inability to test new angles
- Overreliance on bottom-funnel audiences, which restricted scale
- No clear understanding of which segments or financial triggers would drive the strongest conversion
The leadership team required a clear, testable strategy that aligned with revenue targets, strengthened acquisition efficiency, and created predictable, profitable growth.
Our Approach
Beyond Tech Media implemented a structured, data-driven performance program that aligned directly with the client's P&L priorities.
1. Identified Refinancing and Debt Consolidation as the Primary Growth Lever
Through market analysis and behavioral data, refinancing emerged as the most scalable, conversion-efficient entry point. This became the foundation for the entire Meta / Facebook ads strategy.
2. A/B Tested Multiple Financial Angles
We validated and invalidated value propositions rapidly, including:
- Interest savings
- Faster approvals
- Debt consolidation
- Risk-based pricing
- Customer outcome scenarios
- This allowed us to isolate high-performing messaging with the strongest revenue conversion.
3. Creative Testing & Development
We built a testing library of finance-specific assets, including:
- Proof-driven creatives
- Scenario-based messaging
- Trust-anchored visuals
- Clear and compliance-aligned financial value propositions
4. Landing Page Experimentation
We ran structured landing page tests to improve conversion across:
- Form length
- Value sequencing
- Proof placement
- CTA hierarchy
- This improved on-page conversion rates and reduced acquisition friction.
5. Audience Segmentation & Scaling Strategy
Using first-party signals, Meta’s optimisation tools and our proprietary systems and tools, we:
- Built segmentation models based on refinancing triggers
- Expanded top-funnel reach while maintaining qualification standards
- Reduced audience overlap and wasted spending
- Shifted optimisation toward high-intent, high-value segments
What Our Customers Are Saying:
I’ve had the pleasure of working with Anisha for many years, first as my Google representative, and later through our partnership with Beyond Tech Media. The Beyond team has helped us significantly increase revenue, starting with the setup of sophisticated tracking systems and then working closely with us to develop innovative ways to market our brand through search and paid ads, including Meta Ads. Their high-quality work and sharp insights opened my eyes to the true potential of our business, and we have grown considerably faster by working together.
Anisha and the Beyond team understand our business remarkably well, drilling into what truly drives results and ensuring we achieve high ROI. Their ability to find new, effective marketing approaches and accurately track performance has been invaluable.
Their expertise, commitment, and genuine care for client success are what set them apart. Having Anisha and the Beyond team on my side gives us an unfair advantage, and working with them has been nothing short of excellent.
Murray Greig
Managing Director & Founder, LoanSmart
Auckland, New Zealand
