All Case Studies

Accelerating Global Expansion for a European Industrial Safety Manufacturer

European Industrial Safety Manufacturer
3X
Growth in Qualified Leads
84%
Increase in Organic Visibility Across Priority Markets
7x
Organic Visibility for Key Categories

A well-known and well-established European industrial safety manufacturer was entering new global markets with high growth potential.

However, it faced several strategic limitations that slowed expansion:

  • Low brand visibility in Southeast Asia and MEA compared to entrenched regional competitors
  • Fragmented online presence, making it difficult for engineering, safety, and procurement teams to find accurate information
  • Underrepresentation in AI-driven search, leading to incomplete or outdated brand mentions
  • Lack of clarity around regional buyer behaviour, certification requirements, and safety terminology
  • Technical SEO inconsistencies that affecting relevance in non-European markets

To succeed, the organisation needed a unified search strategy that would strengthen its authority, improve regional discoverability, and support international sales goals.

Our Approach

We delivered a global search transformation centred around SEO, AEO, and GEO, designed specifically for industrial audiences, procurement teams, and engineering-led decision cycles.

1. Strengthened Technical & Structural Search Foundations

We improved:

  • How search engines interpret product categories, safety certifications, and industrial applications
  • Internal signal clarity for equipment classifications, compliance standards, and industry use cases
  • The overall structure and consistency of product, industry, and solution pages

This strengthened the brand’s authority in competitive B2B industrial safety search environments. 

2. Enhanced AI Engine Visibility (AEO)

With AI-powered search rising across procurement and engineering workflows, we improved how AI models:

  • Recognise the brand
  • Associate products with correct applications
  • Understand safety standards, compliance, and environmental considerations
  • Interpret differentiators relative to competitors

GEO Framework for Southeast Asia & Middle East Africa

We developed a scalable international search framework tailored to key industrial and economic hubs:

Southeast Asia:

  • High demand for refinery, manufacturing, and energy-sector safety systems
  • Market-specific terminology and compliance nuances

Middle East & Africa:

  • Large-scale oil & gas, energy, and infrastructure projects
  • Strong need for reliability, explosion protection, and environmental safety solutions

This improved the brand’s competitiveness and discoverability in both regions.

Market-Aligned Content Architecture

We built a content framework aligned to:

  • Industry verticals: oil & gas, chemical processing, manufacturing and energy
  • Product categories: safety devices, hazard mitigation systems, compliance equipment
  • Regional safety standards, certification ecosystems, and operational requirements

This strengthened the brand’s technical credibility and search relevance.

  • Stronger global visibility aligned with international sales expansion goals
  • Improved pipeline quality in high-value industrial markets
  • A more credible, consistent digital presence across multiple regions
  • Scalable foundations supporting continued expansion into Southeast Asia, Middle East and Africa.

The company is now positioned as a globally recognised, technically trusted leader in industrial safety equipment, with a search strategy built for long-term international growth.

Results

  • Stronger global visibility aligned with international sales expansion goals
  • Improved pipeline quality in high-value industrial markets
  • A more credible, consistent digital presence across multiple regions
  • Scalable foundations supporting continued expansion into Southeast Asia and MEA

The company is now positioned as a globally recognised, technically trusted leader in industrial safety equipment, with a search strategy built for long-term international growth.

What Our Clients Say

Beyond Tech Media brings refreshing clarity and executive-level partnership to our SEO and AI visibility efforts. Anisha brings a level of kindness, professionalism, and commitment that is truly rare in the industry. Their structured approach and deep expertise have translated directly into measurable performance gains and significant revenue growth for our business.
Brittany Aved
Chief Operating Officer (COO)
Muslin Comfort
Visalia, California, US
Beyond Tech Media has been a strategic partner for our SEO and AI Engine Optimisation initiatives at critical phases of our business, including our rebrand. They invested significant time in deeply understanding our market context and goals, and their proactive, insight-driven approach ensured we always had strong, considered recommendations on the table. Their ability to translate complex SEO concepts into clear, executive-ready guidance is exceptional, and paired with their flexibility and professionalism. This has made Beyond Tech Media, and Anisha, a trusted partner to our leadership team.
Geraldine Teo
Marketing Director
GoGlobal (Hong Kong)
Former Head of Marketing APAC, LinkedIn
Anisha and the Beyond team have a rare ability to bridge high-level strategy with seamless execution, backed by deep understanding of international markets and always prioritising initiatives that genuinely move the needle. They are always willing to go the extra mile to problem-solve and provide guidance, and it’s clear they operate with our best interests at heart.
Gladwin Ngo
Global VP of Growth
Crimson Education
Singapore
The Beyond team has helped us significantly increase revenue and quickly identify what drives our ROI, which helps us grow significantly faster. Their expertise, commitment, and genuine care for client success are what set them apart. Having Anisha and the Beyond team on my side gives us an unfair advantage, and working with them has been nothing short of excellent.
Murray Greig
Managing Director & Founder
Loansmart
Auckland, New Zealand
Anisha’s strategic expertise, from Facebook to Beyond Tech Media, has consistently strengthened our digital performance by growing our overall revenue and profitability. The Beyond team combines global platform experience, strategic intelligence, and a highly collaborative approach. They translate complex concepts into clear, actionable insights that support confident, high-level decision-making. The blend of strategic clarity and operational precision they offer has made a measurable impact on our marketing effectiveness.
Emilia Walijewska-Sztandor
Group Head of Marketing & Digital
Chiropedic Bedding Group
Melbourne, Australia
Anisha and her team simplified what others overcomplicated. Their strategic audit and practical guidance made a real difference to our results through powerful digital marketing solutions, including SEO and paid ads with impressive, transparent reporting. Working with Anisha and her team has been outstanding. The strategic value, clarity, and measurable impact they deliver are exceptional.
Matt Hollis
Founder & CEO
ProductEngine
Brisbane, Australia
Beyond team's deep expertise and strategic guidance drove a clear performance uplift and helped us scale faster. Anisha is also a trusted advisor to our marketing team, and her expertise remains invaluable to our decision-making.
Joey Moshinsky
Founder & Co-CEO
Tutero
Melbourne, Australia

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